Radio Advertising
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Radio Advertising is a cost effective and very successful way of targeting and reaching a large audience. According to Commercial Radio Australia, radio advertising is successful because "people spend more time listening to radio than consuming any other media. Listeners are extremely loyal to their particular radio station. About one third of an individual radio station's audience never listen to any other station and most people listen to one or two stations. This creates a strong relationship between a listener and a radio station. A radio advertiser has an opportunity, here, to piggy-back on that existing relationship with their own brand." |
• Stockland Shellharbour & Corrimal*
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