Gambling Treatment Clinic - 20 January 2008
www.gtc.org.au

The University of Sydney Gambling Treatment Clinic approached Virtual Advertising to increase their profile in three key markets.

Our strategic response was to target problem gamblers at the source.

Phase one of the campaign saw bathroom advertising utilised to target poker machine gamblers. We also used take-away cards to provide more information and to allow people to read about the clinic at a later stage.

Phase two made use of mobile billboards and radio advertising to target problem gamblers at the races.

Examples of the Gambling Treatment Clinic Campaign

• Bathroom Advertising

• Radio

• Mobile Billboards