The Organic Expo has been running for five years and needed a new image to increase visitor numbers.

As current advertising for organic products tends to be of a similar elk, we decided to break the mould with a fresh, innovative concept. We also expanded the medium used to promote the expo to include TV, radio, newspapers, magazines, mobile billboards, postcards, flyers and posters at railway stations.

The University of Sydney Gambling Treatment Clinic approached Virtual Advertising to increase their profile in three key markets. Our strategic response was to target problem gamblers at the source.

Phase one of the campaign saw bathroom advertising utilised to target poker machine gamblers. We also used take-away cards to provide more information and to allow people to read about the clinic at a later stage. Phase two made use of mobile billboards and radio advertising to target problem gamblers at the races.

RechargeCentral came to us looking for a branding TV Campaign. We developed three commercials that utilise humour to show what can happen if you run out of credit at the wrong time.

All three commercials were shot in Sydney using local talent.

Virtual Advertising is also planning and organising the media schedule for this campaign. We aim to get the maximum strategic coverage for RechargeCentral while keeping a strict eye on our allocated budget.

Barista on the Run is a new and innovative company that required a new corporate identity including logos, business cards, collateral, and brochures.

Virtual Advertising came up with an innovative design that was easily incorporated across all marketing and advertising mediums. We used the client's product, coffee, as the inspiration behind all our designs. Chocolaty tones were utilised and a fun logo was developed.

Chef Vivian Buck approached Virtual Advertising with the idea to brand his saltbush-fed lamb as the ‘Wagyu of lamb’.

To achieve this we first came up with the name oraché, a derivative of the Latin for saltbush, we then designed the logo, business cards, point of sale, advertising, packaging stickers, website and branded clothing.